Puff Daddy and Emilio Estefan join forces for a new music label.

Music mogul Diddy and Grammy award-winning producer Emilio Estefan have joined forces on a multi-media venture called Bad Boy Latino, forming a coalition in the growing Latin hip-hop market.

Estefan and Diddy, perhaps the most recognizable producers in their respective genres, plan to recruit, produce and market a musical artist roster for Bad Boy Latino, they said in a joint news release Wednesday. . . . . .Full Story