The Hollywood sign has been sold.

The original Hollywood sign sold for $450,400 in an auction on eBay, its owner said.

"I'm pleased with the final amount," said Dan Bliss, who bought the sign two years ago. "I hope the winning bidder has exciting plans for it."

The 10-day auction ended Tuesday night. Bliss, 35, a producer and entrepreneur who sold pieces of the sign in frames and as jewelry, said he hopes to learn the winning bidder's name Wednesday. . . . . .Full Story