It's a sad day when you can become more popular than ever by being a drug addict and putting your child in possible danger.

Apparently a drug-fueled scandal was the best thing to happen to Kate Moss.

Vilified in September when Britain's Daily Mirror printed photos that seemed to depict her snorting cocaine and forced into rehab, the Teflon-coated catwalker, 31, is now more popular than ever.

On Friday, Moss inked a deal to front a new U.K.-based TV campaign for Virgin Mobile that will make light of her fall from grace.

"Kate Moss is an icon," James Kydd, brand director of Virgin Mobile, said in a statement. "We are thrilled that she has agreed to appear in our latest commercial."

The cell-phone advertisement is scheduled to debut on British television on Christmas Eve. It's the latest in a long line of lucrative post-rehab gigs Moss has scored. . . . . .Full Story