Sony Music's new gay record company.

Sony Music on Tuesday said it was launching the first major music label dedicated to nurturing lesbian, gay, bisexual and trans-gendered artists.

The label, Music with a Twist, is a joint venture with Wilderness Media & Entertainment, the company led by Matt Farber, who founded Viacom Inc.'s MTV Networks' new gay and lesbian channel LOGO, which is available in an estimated 20 million homes.

The label also comes as Wilderness Media plans this weekend to launch a syndicated national radio show called Twist targeting the gay and "gay-adjacent" communities, debuting on FM stations and the Web. . . . . .Full Story